Metroengine News

Continuing the off-the-plan sales and marketing basics (this time with the solution to the problem) Most of the standard tools for marketing and sales projects are insufficient in explaining and presenting the project to the customers. In turn, that results in customers distrust and agents have no other choice to embellish the project with, sometimes, unreasonable descriptions. Besides this ostensibly small issue, sometimes there is a great misunderstanding between developers who gave their hear and soul into their creation, and the agents. From the agents perspective, project is one of many, also relying on their experience and on the tools they have in their arsenal, it may seem there isn’t much room for a mistake. However, investors are changing, and becoming more engaged and demanding, due to many cases of project misrepresentation where the purchaser couldn’t understand floor plans, ideas and the main qualities behind the apartment project. Given all that, there is a need, a real need for new approach in off-the-plan sales and marketing. Before I have explained how usually the sales process works, and what are the main obstacles, however, now I would like to present you with the solution for those issues. Metroengine is a versatile platform that smoothly resolves said issues and entices trust among all parties involved. Developers aren’t concerned that the project will lack information, since it is entirely made in interactive 3d technology with all information distributed from the Metroengine cloud, with back-end database and role separating login system. For agents, Metroengine makes life easier by providing all the data in one place, actual views from apartments and various finishes, amenities, sun position at any given time and much more. Lastly, for the purchasers, Metroengine provides comprehensive data and project details through responsive interactive 3d model that presents the project in its designed environment with all possibilities to act immediately and buy the property on the spot. Also, buyers are more keen on making the move from their own homes. So rather than travelling to the project location, by using Metroengine, one can simply explore the project online and obtain exactly the same information you would get on location. Having said all that, I hope I made some things clear, and in conclusion, I will list some of the main Metroengine platform characteristics, and for all additional questions, or requests, please feel free to discover us at: www.metroengine.com.au Here are some of the benefits:  Interactive real time online business platform High end visual experience, photo realistic interiors, actual views lines… Cloud based Fast turnaround Engaging experience with prolonged dwelling time on projects Safe and globally accessible Cutting edge technology Cost effective CMS with integrated managing role structure Fully customisable interactive system Please feel free to contact us for any inquires you may have. If you wish to learn more about Metroengine, please visit: www.metroengine.com.au Thank you for reading

Or at least it seems so, from the latest review of the market. It seems that the off-the-plan market has been in a serious slump in Sydney, Melbourne and Perth as well. We all know that was about to happen sooner or later, however, I decided to take a look at the tools developers, agents and various affiliates are using to sell their stock. Since we are working closely with several developers and agents, locally and overseas, I was able to take closer look of the process, and compile a list of tools usually used from the beginning of the process. Usual sale process for off the plan properties goes somewhere along these lines: Describe the project with a lot of attributes and embellish the project as much as possible on all sorts of social media, and email-bomb everyone you know. Order still CGI images which describes the project accordingly (about 10 images in total, or in case of a ‘luxury’ project order animation or even VR presentation) Order a website that will hold images, text and contact information Wait for approximately for 6 weeks for completed work to be delivered Justify the production cost to the client and hope that it will suffice Create Excel table to control the stock with all your affiliates and colleagues Update the table each time you make a sale or a reservation Send updates to all your affiliates and colleagues on daily basis Explain the project in great detail every time prospective buyer asks about the apartment you don’t have done in still CGI images * Some clients, have spent tens of thousands of dollars on various CRM systems, spanning from Microsoft Dynamics to Salesforce, just to be able to sort stock. Have I missed any of the steps? Probably. However, most of the companies are pressed with this process, due to lack of tools. We at Metroengine, believe we could resolve those issues. We are offering new and innovative way to sell and market Off-the-Plan properties, with global presence and control. Feel free to discover us! If you wish to learn more about our service, please visit: www.metroengine.com.au Kind regards, Alen

I wanted to thank you all for the past year. It was filled with good news, beautiful projects, good friends and some new partners in business. Wish you all the best for upcoming holidays and New Year and looking forward to seeing you again in 2016. Kind regards Alen Malenica

Metroengine have become a member of Australian Croatian Chamber of Commerce Inc. established in Sydney. Main goal and mission of ACCC is to help and empower bilateral businesses to grow and develop on both ends of the World. Read more on ACCC here.

A new logo and brand that emphasizes Metroegine’s continued evolution into a big business will be published on all identity materials available to the public. “The rebranding reflects both the evolution of the company as well as our aspiration to be a leader in project marketing field, as well as in architecture artistic progress!” Alen Malenica, director